We conducted a series of in-depth business and psychological interviews with 10 key employees. During the process, we:
- analyzed more than 100 behavioral, cognitive, and motivational factors;
- identified recurring patterns in thinking, decision-making, and interaction;
- validated qualitative insights using established psychometric methodologies to quantitatively test our hypotheses.
Based on this analysis, we defined a standardized top-performer profile — the company’s “DNA”: a set of stable cognitive, behavioral, and motivational characteristics.
The model became the foundation for standardized assessment tools that enable the company to:
- identify potential top performers among current employees;
- use the profile as a hiring benchmark;
- integrate the model into performance evaluation and development processes.
The tools were scaled across several thousand employees.